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Tennessee turned the primary U.S. state to guard musicians from AI that would clone and manipulate their voices, creating deepfakes, with out permission.
Tennessee Governor Invoice Lee signed the Ensuring Likeness Voice and Image Security (ELVIS) Act into regulation on Thursday, including the unauthorized use of an individual’s voice to Tennessee’s listing of protected rights.
The ELVIS Act ensures that “nobody will steal the voices of Tennessee artists,” Lee stated at an occasion asserting the invoice in January.
Tennessee Governor Invoice Lee. Picture by Jason Kempin/Getty Pictures
Deepfakes are artificial media that replicate the voices, pictures or different facets of an individual and use these options in new contexts. With the fast improvement of generative AI, deepfakes have proliferated, together with a viral track that includes the deepfake vocals of Drake and The Weeknd.
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Artists like Selena Gomez and Cher have weighed in on the “scary” implications of deepfakes.
“I am telling you, when you work perpetually to develop into anyone — and I am not speaking about anyone within the well-known, cash half — however an artist, after which somebody simply takes it from you, it looks like it ought to be unlawful,” Cher advised the Associated Press.
Not too long ago, Taylor Swift’s likeness and voice have been used for a false advertising campaign for Le Creuset cookware.
Associated: Taylor Swift Is the Latest Victim of an AI Deepfake as Meta Pulls False Advertisement
The “pace, scale, believability” and “entry” that non-technical Web customers now possess to create extremely practical deepfakes have “all form of mixed to create this witch’s brew,” Matthew Ferraro, an lawyer at WilmerHale LLP who has been following deepfake legal guidelines, told Bloomberg.
“Folks typically speak concerning the sluggish, glacial tempo of lawmaking, and that is an space the place that basically is not the case,” Ferraro acknowledged to the outlet.
Lawmakers in different states have taken steps to deal with AI misuse, with not less than 10 states within the U.S. enacting deepfake-related legal guidelines. Minnesota turned the first state to criminalize using deepfakes that would affect elections and spread misinformation.
Google and Common Music are in talks to license artists’ melodies and voices for AI songs, in keeping with an August report from the Financial Times.
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