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Although it looks as if Taylor Swift is in every single place — she was named the 2023 Time Journal Particular person of the 12 months, in any case — one place we did not count on to see her identify was touting a brand new assortment of cookware.
Faux commercials utilizing AI know-how started surfacing on social media platforms final week, with the singer’s likeness telling followers she was working with the famed cookware model, Le Creuset, to present away Dutch ovens.
“Hey y’all, it is Taylor Swift right here. Resulting from a packaging error, we won’t promote 3,000 Le Creuset cookware units. So I am giving them away to my loyal followers free of charge,” the faux Swift says in one of many Fb advertisements, which then prompts viewers to start a questionnaire and pay for transport.
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After turning into conscious of the rip-off, Meta eliminated the commercial and Le Creuset confirmed that the adverts have been faux.
“Le Creuset will not be concerned with Taylor Swift for any shopper giveaway,” Le Creuset advised NBC. “All authorised Le Creuset giveaways or promotions come from the official Le Creuset social accounts. Shoppers ought to all the time examine Le Creuset’s official social accounts and web site earlier than clicking on any suspicious adverts.”
A screenshot of the faux commercial earlier than it was eliminated (Fb)
Le Creuset Dutch ovens vary in value relying on measurement and coloration, however the costlier fashions can go for upwards of $700.
Swift will not be the primary movie star in latest months to have their likeness used for a false commercial.
In October, actor Tom Hanks took to Instagram to warn fans and followers a couple of faux dental plan commercial that was utilizing his picture and likeness as a part of the promotion.
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“BEWARE!! There is a video on the market selling some dental plan with an AI model of me. I’ve nothing to do with it,” he wrote on the time.
Additionally in October, mega-influencer Mr. Beast slammed AI deepfakes after his likeness was used for a sham contest encouraging followers to donate to win an iPhone.
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