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Sustainability consultancy Given has merged with worldwide agency Anthesis. The information comes as world companies are more and more coming below scrutiny for gaps of their purpose-driven methods.
Based in 2009 by a bunch of associates that needed to inject new pondering into ESG matters at main companies, Given is knowledgeable providers agency that focuses completely on purpose-led manufacturers. With a workforce of round 50 employees, the consultancy works with companies to develop their environmental and social ‘goal’ methods.
In recent times, this has seen the London-based agency rack up numerous trade accolades. These embrace the Company Content material Awards’ Greatest Objective-Pushed Content material Gold Medal, for Given’s work with IKEA; and the Company Comms Award for ‘Greatest Embodiment of Company Objective’ in acknowledgement of its collaboration with Lloyds Banking Group. This rising profile has attracted Anthesis – which like Given, boasts B Corp standing – because it seeks to bolster its providing to purchasers in assembly sustainability objectives.
Anthesis has places of work in Andorra, Brazil, Canada, China, Colombia, Finland, France, Germany, Eire, Italy, the Center East, the Philippines, Portugal, Spain, Sweden, the UK, and the US. And lately, it has been increasing that providing by the use of a sustained M&A marketing campaign. In 2023 alone, the agency welcomed sustainability companies Progressive, Revolt and Buzzword into its ranks.
Talking on the agency’s newest acquisition, Stuart McLachlan, CEO of Anthesis, commented, “Given is recognised as one of many pioneers of goal as a enterprise technique, serving to to unite organisational stakeholders to harness larger which means by way of mission, and to drive higher outcomes and efficiency. With our development in purpose-led technique and transformation, backed by our science-based experience, we may help extra purchasers transfer goal from a ‘good to have’ to an important creator of enterprise worth. Given has demonstrated the ability of goal for a few years with a number of the world’s largest manufacturers. We’re very excited to convey this expertise and experience into Anthesis and our broader shopper relationships.”
A launch from Anthesis additional famous the deal “reinforces Anthesis’ perception that goal pushed technique mixed with strong sustainability functionality will assist organisations and types to construct distinctive, impactful, high-performing companies”. The mixed agency now hosts greater than 1,400 strategists, innovators, and technical specialists, making it a number one world specialist in guiding purchasers on their journey to the sustainable enterprise fashions of the longer term. On the similar time, by becoming a member of Anthesis, Given opens up new alternatives to succeed in purchasers world wide – and to assist them as a part of a extra holistic sustainability journey.
Becky Willan, co-founder and CEO of Given, added, “Objective is the inspiration of sustainable efficiency – purpose-driven firms appeal to and retain the most effective expertise, are extra progressive and construct extra trusted and distinctive manufacturers. However unlocking the advantages of goal requires business-wide transformation. That’s why we’re so delighted to be becoming a member of Anthesis, to supply unparalleled experience and scale to assist purchasers at each stage of the journey – from defining a real North Star to information their enterprise, to delivering actual change and affect with the urgency the world wants.”
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