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Electrical automobile firm Rivian introduced new electrical automobiles on Thursday with costs that point out that the startup is popping in a brand new path — in direction of extra reasonably priced choices.
Rivian’s current R1 automobiles begin at $70,000 and may be as costly as $100,000, however the three new midsized electrical automobiles that the corporate introduced on Thursday begin at or beneath $45,000.
The R2 is a five-seater, midsize SUV “with a totally developed expertise platform that’s bursting with character,” according to Rivian. It’s accessible to reserve now within the U.S. with a $100 dedication, with shipments anticipated within the first half of 2026.
R2 exterior. Credit score: Rivian
R2 inside. Credit score: Rivian
The R3 is a midsize crossover with a decrease beginning worth than the R2, although Rivian didn’t disclose the precise worth. It has a efficiency variant known as the R3X that amps up the capabilities of the R3, which are not totally clear but. Each R3 fashions will begin delivery out after R2 shipments begin.
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The three new electrical automobiles. Credit score: Rivian
The R2 and R3 strains could have the choice of two battery sizes, with the bigger one providing not less than 300 miles of vary per cost and 0-60 mph acceleration in below 3 seconds.
“Our R1 flagship automobiles served as our handshake with the world – with R2 and R3 our obsessive aim is to remain true to Rivian’s product attributes whereas making our merchandise accessible to much more individuals,” mentioned Rivian Chief Design Officer Jeff Hammoud.
Rivian’s transfer right into a extra reasonably priced EV market, with costs similar to the Tesla Model Y, which begins at $43,990, comes at a time of slowing EV growth. Rivian’s February forecasts confirmed that the corporate’s anticipated EV manufacturing numbers of about 57,000 automobiles have been beneath analyst estimates. Rivian lost about $2 billion final 12 months and cut its workforce by 10%.
Related: ‘Next Tesla’ Electric Car Startups Hit Speed Bump: ‘Investors Want To See Demand’
Rivian estimates a financial savings of over $2.25 billion by producing the primary R2 electrical automobiles in its current manufacturing facility in Illinois. The corporate mentioned it plans to scale manufacturing of R2 and R3 at its Georgia website, and finally be capable to produce 215,000 items of the R1, R2, and different fashions.
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