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Restaurant house owners can construct their enterprise and private manufacturers concurrently.
Kelli Ferrell is a definite persona within the restaurant house. Not simply because the founding father of Nana’s Chicken-N-Waffles, however as a dynamic particular person weaving collectively her roles as a mom, content material creator, entrepreneur, and self-taught chef.
On the planet of culinary arts, Kelli transcends the normal function of a restaurateur.
She makes use of Instagram as a digital platform to strategically separate her private brand from that of the enterprise. Her @whoiskelli account affords a novel window into her day by day life, providing glimpses of her culinary prowess, fashion insights, and the fun of motherhood.
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“@whoiskelli represents who I’m as a person, as a mom, as a content material creator, as an entrepreneur, and as that on a regular basis girl simply sort of striving to construct her model,” Ferrell instructed Shawn Walchef of Cali BBQ Media. “My diploma was in trend, merchandising, and design. It had nothing to do with culinary. So you will get somewhat bit extra fashion-inspired issues. Nevertheless it’s meals and trend that you’d actually see on @whoiskelli.”
Alternatively, branding is a vital factor for Kelli that extends past her function as a restaurant proprietor. Because the self-taught chef behind Nana’s Hen-N-Waffles, she acknowledged the necessity to set up a separate model for herself. Kooking with Kelli grew to become an avenue the place her passions intertwine, showcasing her distinctive method as a non-traditional chef. “Kooking with Kelli is basically birthed for meals and trend,” she says. “I knew that I had the model, Nana’s Hen-N-Waffles, however I used to be additionally my very own separate model of issues that I wished to do.”
Waffle Combine, Grits, and 24-Karat Gold Syrup
Kelli Ferrell’s entrepreneurial spirit would not cease at operating a restaurant; it extends to launching distinctive merchandise. She prolonged her model by introducing a line of merchandise, together with her waffle combine, cajun grits, and an expensive gold-flaked 24K Magik Maple Syrup.
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“I wished you, the patron, to have the ability to take them house and get inventive with them,” Kelli says, emphasizing her want for her visitors to expertise the creativity and uniqueness of her culinary choices.
“I wished to do a pure gold maple syrup so that you sort of get that meals and trend luxurious.”
With all these large initiatives taking place, Ferrell can also be targeted on increasing Nana’s Hen-N-Waffles, and likewise Women in Restaurants, a lady empowerment motion that gives schooling and occasions to girls within the trade.
“I imagine in constructing with others,” says Kelli Ferrell. “I imagine that it is sufficient room for all of us, and I am actually open to that.”
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