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Digital consultancy Publicis Sapient has introduced a brand new three way partnership with know-how enterprise agency Tquila. The PS Hummingbird operation will assist shoppers advance their AI and cloud-based capabilities with the Microsoft Azure platform.
Publicis Sapient is a strategic international Microsoft cloud options accomplice, with a number of superior specialisations in AI, machine studying and app migration. For greater than a decade, this has seen Publicis Sapient mix digital enterprise technique, buyer expertise, advertising and marketing modernisation and information and AI experience with Microsoft’s cloud and enterprise options to generate worth for shoppers throughout industries.
Now, Publicis Sapient is placing that in depth experience to work on a brand new three way partnership: PS Hummingbird. Based in collaboration with Tquila – which invests in corporations from start-up by way of to post-series A, both as stand-alone entities or with co-investment from consulting companies and software program corporations – PS Hummingbird will provide end-to-end providers, by way of technique and planning, person expertise and course of design, information evaluation, implementation, testing, coaching and ongoing assist. This may allow organisations to get their enterprise information prepared for generative AI, and create bespoke options that use Azure Open AI Service.
“We’re very excited concerning the launch of PS Hummingbird, which is able to permit us to proceed to ship modern cloud and AI options to our shoppers throughout our SPEED – Technique, Product, Expertise, Engineering and Information & AI – capabilities and assist them obtain an operational aggressive benefit. This three way partnership combines our AI experience with Tquila’s capabilities to deliver elevated worth to our shoppers,” stated Nigel Vaz, CEO of Publicis Sapient. “PS Hummingbird will allow us to harness the facility of Microsoft Dynamics 365 and Energy Platform, together with the transformative potential of generative AI, and strengthen our place as a trusted accomplice to our shoppers of their digital enterprise transformation journey.”
Publicis Sapient has an extended historical past of serving to blue-chip shoppers, together with Goldman Sachs, Walmart, Marriott and Nissan, to get probably the most from digital transformations. By investing together with Tquila, it hopes to faucet into a brand new space of the booming digital consulting market – with Microsoft Dynamics 365 providers standing because the fastest-growing Microsoft Cloud know-how stack – projected to develop by 45% till 2025 and anticipated to generate an estimated $100 billion in consulting providers.
In response to a launch from Publicis Sapient, the potential on this market is immense, but “the shortage of technical experience usually hampers progress”. The agency added that PS Hummingbird might assist bridge this hole, “offering knowledgeable providers on to its shoppers and supporting Publicis Sapient’s current buyer base.”
Talking on the mission, James McHugh, chair of Tquila, added, “That is now the fourth Construct Function Switch we’ve partnered with Publicis Sapient on and we’re excited to embark on this journey. PS Hummingbird is probably the most formidable mission so far. The Tquila crew is dedicated to working with all stakeholders to draw and develop the very best expertise available in the market so, collectively, we construct a market-leading, best-in-class generative AI enterprise.”
It’s the newest in a collection of investments into AI from Publicis Sapient. Earlier in 2023, it additionally bought a full stake in an AI Lab it partnered to ascertain – whereas searching for to bolster its digital enterprise transformation providers. Publicis Sapient AI Labs – an AI analysis and growth three way partnership – was additionally launched in partnership with Tquila, and Elder Analysis, again in 2020.
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