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On the identical day that Apple introduced it could begin delivery its new Apple Imaginative and prescient Professional headset within the U.S. on February 2, the model launched a brand new advert to hype the mixed-reality piece of {hardware}.
Created by TBWA Media Arts Lab, the spot known as “Get Prepared,” and is a popular culture experience by means of the chances of strapping one thing onto your face. Set to Devo’s “Uncontrollable Urge,” the advert goes from Younger Frankenstein to Star Wars to Ant-Man to Snoopy to SpongeBob to Star Trek’s Geordi La Forge and others all sporting goggles. Apple is utilizing beloved characters and movies to indicate us that, hey, spatial computing isn’t bizarre in any respect. Even when it prices $3,499.
If the advert feels acquainted, that’s as a result of it’s a religious sequel to the first-ever iPhone advert, “Whats up,” which ran in the course of the Oscars in February 2007. That spot featured scenes from motion pictures and TV of characters answering the telephone.
If that’s sufficient to persuade you, preorders for the Imaginative and prescient Professional open up January 19.
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