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Immediately, NBA commissioner Adam Silver and San Antonio Spurs rookie Victor Wembanyama took to the stage on the league’s annual tech summit to run a demo of NB-AI, an NBA-trained voice assistant that may use generative AI expertise to personalize watching stay video games on the NBA app.
No phrase on when the remainder of us would possibly be capable of really ask to see a NBA recreation within the animated type of Throughout the Spiderverse, however the demonstration does provide a peek into how the league is considering protecting our consideration. Will the followers of the longer term be happy with a recreation unembellished by AI additions? The league isn’t taking any probabilities.
This isn’t the NBA app’s first dance with AI. In 2022, the league relaunched its app, in-built partnership with Microsoft as its official cloud and AI associate, which give it new superior personalization options, enhanced stay game-viewing choices, all powered by Azure AI.
Immediately’s NB-AI announcement comes a day after OpenAI revealed its new text-to-video AI platform, Sora, providing an additional glimpse right into a media future that seems to be broad open with prospects.
As ripe with risk as that future could also be, most followers would is likely to be extra welcoming of an IRL resolution to its ongoing challenges with referee complaints from followers, gamers, and coaches to verify the sport itself is as nice as attainable.
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