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Spotify Know-how introduced a brand new multiyear cope with comic and podcaster Joe Rogan on Friday, in a bid to faucet into the recognition of his present to drive its promoting income.
The Joe Rogan Expertise podcast, which debuted in 2009, has been an unique providing on the music-streaming platform since 2020, with the corporate touting it because the most-listened-to podcast globally.
Spotify additionally stated it should quickly make Joe Rogan’s present out there on different platforms, comparable to Apple, Amazon, and YouTube.
Joe Rogan has interviewed well-known politicians, businessmen, and celebrities, together with movie director Quentin Tarantino, singer Miley Cyrus, and Tesla CEO Elon Musk, on his podcast.
Sweden-based Spotify is specializing in boosting advert income on its platform with the assistance of its promoting market for podcast publishers and creators—the Spotify Viewers Community.
“Because the podcast has been unique to Spotify, total podcast consumption on the platform has elevated by 232%,” the corporate stated, including its income final yr elevated 80% in contrast with 2021.
The multiyear cope with Rogan, which is estimated to be value as a lot as $250 million, includes an upfront minimal assure, plus a revenue-sharing settlement primarily based on advert gross sales, the Wall Street Journal reported on Friday.
The corporate declined to touch upon the phrases of the deal, however in an e mail response stated the estimated worth of the deal talked about within the WSJ report was incorrect.
Spotify first added podcasts in 2015 and made a significant push into the medium from 2019, shopping for podcast networks Gimlet Media and Anchor FM and signing unique offers with actuality TV star Kim Kardashian and former U.S. President Barack Obama.
—By Jaspreet Singh, Reuters
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