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It’s . . . getting . . . nearer.
You possibly can inform Tremendous Bowl season is upon us as a result of the NFL convention championship video games are set, and types are beginning their quest to construct anticipation and eyeballs for the thousands and thousands who’re invested in a sliver of promoting airtime.
Within the not-too-distant previous, Tremendous Bowl adverts have been handled like state secrets and techniques, meant to protect the shock and delight for optimum game-time impression. The method has since developed, with some manufacturers releasing their full advert days earlier than the sport whereas others use intelligent methods to construct anticipation with out giving the entire thing away.
That is the magic of teaser season, fueled by pure (marketer) hope, not but tainted by social critics, Advert Meter standing, or full indifference. There might be many extra unleashed within the subsequent week, however let’s check out the teasers which have supplied us essentially the most to sit up for up to now, with out spoiling the shock.
Listed below are my prime 5 Tremendous Bowl advert teasers up to now:
5. Doritos “The place did Dinamita Go?”
Whereas the model did submit a pointless still-image tease final week, now we now have an concept of the place it’s going for the massive sport. Right here, we meet Jenna Ortega casually strolling within the grocery retailer till she sees one thing horrifying: empty Doritos Dynamita cabinets. The place may this presumably go? No concept, however understanding that Ortega can bring the heat, I’m intrigued.
4. Hellmann’s “The Pose”
Proper up entrance, I’m a sucker for Kate McKinnon. The previous SNL star makes me chuckle doing absolutely anything. So once I see her getting over-the-top fashion-pose directions with cats for a mayo advert? I’m in.
3. Nerds “Who’s Addison Rae teaching?”
Certain, as a child, I’ll or could not have chugged bins of Nerds like Jason Kelce on a Bud Light, however that’s neither right here nor there. Nerds goes to the Tremendous Bowl for the primary time, which isn’t actually sufficient to lift eyebrows, however if you recruit a star with greater than 88 million TikTok followers and tease a routine set to Irene Cara’s “Flashdance . . . What a Feeling,” I wish to know what comes subsequent. I haven’t been this excited for a Flashdance spoof since Deadpool 2.
2. GEICO “Cuddles”
As soon as upon a time, there was a legendary model spokesperson. His finest advert is perhaps the one with no words and Norwegian electro. He grew to become so common, ABC even made a short-lived community sitcom about him. Now, greater than 15 years later, Caveman is sitting on the sofa together with his spouse and thinks he’s about to observe a trailer for a brand new documentary on his life. What occurs subsequent is a quick glimpse into the ephemeral nature of fame—and the attraction of a small lizard.
1. FanDuel “Once more”
Final week, FanDuel stylishly introduced that it could be repeating its “Kick of Future” Tremendous Bowl advert from final yr—as soon as once more producing a dwell broadcast of Rob Gronkowski attempting to kick a area purpose. Followers who made a Tremendous Bowl guess on FanDuel’s Sportsbook will get one other likelihood to collectively win $10 million. As I wrote last week, making the “Kick of Future” an ongoing Tremendous Bowl custom would possibly simply be among the finest big-game concepts ever. It’s the Bud Bowl with stakes and drama. Tapping into the unpredictability of sports activities additionally offers the model a seemingly limitless provide of teaser materials. Additionally, John Cena seems to be like he’s having enjoyable.
Till subsequent week!
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