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Final week on How Success Happens, I spoke with completed actor, producer and entrepreneur Lois Robbins to debate her UPF 50+ protecting clothing model, Watskin. The corporate has grown exponentially since its launch final yr, and I needed to take a seat down with Robbins to learn the way all of it occurred.
You may take heed to our total dialog above, and I’ve pulled out three key
takeaways.
Solutions have been edited and condensed for readability.
1. Necessity is the mom of invention
“I by no means considered myself as an entrepreneur, however they are saying necessity is the mom of invention,” Robbins says. “About 5 or 6 years in the past, I had a squamous cell on my face, and my dermatologist advised me I needed to have Mohs surgical procedure, so you’ll be able to think about as an actor how terrifying that was. He advised me, ‘You will need to keep out of the solar.’ I spend a number of time open air. I like exercising exterior, being on the water and climbing. One evening, I bolted up in mattress and thought, I am gonna make myself a catsuit with an identical skirt. I went downtown, discovered this nice cloth retailer and acquired about six completely different patterns that I assumed have been enjoyable. I referred to as a good friend of mine who was a tailor and requested her to make me a catsuit. She made me 5 or 6 outfits, and I began sporting them all over the place. I used to be stopped on the road numerous occasions and advised [by people] that they’d by no means seen something like this and that I needed to make these items for others. The remainder was historical past. When you could have an actual want for one thing, a enterprise is born.”
Timestamp — 11:15
Associated: This Fashion Founder’s Company Will Take Back Any Piece of Clothing at Any Time for Any Reason. Here’s Why.
2. Use ardour and persistence as your information
“Two summers in the past, we had an unbelievable launch party the place we offered a ton of our first assortment out east. Then, there was a interval of slowness — it was the top of summer time once we launched,” Robbins says. “I assumed again then, this was possibly not essentially the most well timed factor to do. However that is the place the persistence is available in, and that is the place the idea in myself and what I had created needed to take maintain. It was a nail-biter, however we have been shifting ahead ever since with even better success than I even imagined. I do not wish to jinx myself, however I believe that these days of fear are over. We have discovered a lot about what works, what would not work, what our buyer desires and what they do not need. We have created new types for 4 collections now, and the model retains rising. I’ve the Shopify app on my cellphone. The sale buzzer goes off many occasions a day, however I get excited every time. As an actress, I’ve all the time needed to be persistent and creative in my strategy; it is actually helped me with the enterprise. I simply preserve arising with extra concepts, and we simply preserve shifting ahead, and that is how we have grown.”
Timestamp — 26:05
3. By no means settle for “no”
“When serious about all that got here into the creation of Watskin, what stands out is how I advised myself, I am gonna do that, and I simply did not settle for the nos,” Robbins says. “I am any individual who will forge straight forward and say yes to life, and this has been a key to my success. Whether or not it was to show anybody improper or to show to myself that I might fulfill a dream from begin to end, I’ve all the time had a way of inner tenacity guiding my decision-making. Once I was a theater main in faculty, I began doing summer time inventory. I used to be forged on daytime tv, and possibly it was the naivety about me, however I’ve such distinct recollections of strolling into the room and pondering, Properly, why would not they rent me? I simply believed I used to be good, and I had sufficient confidence to hold me by means of. Trying again, I want I had much more confidence on the time, however I wasn’t afraid of the word no, and that’s the key.”
Timestamps — 6:26, 17:59
Associated: Jeans Made Out of…What? One Company Dared to Go Where None Had Before — and Even Levi’s Is On Board.
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