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See the place Popeye’s ranks when our forty fifth Annual Franchise 500 checklist is launched on January 16, 2024.
Began Franchising: 1976 | Whole Models: 3,851 | Value to Open: $383.5K-$3.5M
Final 12 months was Popeyes Louisiana Kitchen’s fiftieth anniversary, but it surely was greater than only a milestone. It was additionally a possibility to amplify its message and proceed its momentum. In 2021, for instance, Popeyes opened greater than 200 restaurants within the U.S. and Canada, and it remained on monitor to interrupt data once more in 2022. Though it typically touts its Louisiana roots, it is rather a lot a nationwide model, and continues to develop in quite a few markets throughout the U.S. That is Popeyes’ third consecutive 12 months rating within the Franchise 500 and third consecutive 12 months within the High 10, shifting up one spot every year since 2021.
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So, how did it maximize its huge 5-0? Popeyes hosted its franchisees at a conference in New Orleans, the place attendees addressed strategic plans for future development. A part of that development has included increasing the menu to incorporate gadgets equivalent to its Buffalo Ranch Rooster Sandwich (following the success of its first fried rooster sandwich in 2019) in addition to its Blackened Rooster Sandwich, and bringing again its beloved Cajun Flounder Sandwich. “Menu improvements have actually taken Popeyes to the following stage,” says Jourdan Daleo, senior vp of subject operations.
Popeyes additionally used the anniversary to supply promotions and surprises. In June, it provided prospects two items of signature bone-in rooster for 59 cents, the identical value it offered for in 1972 when the corporate was based. It additionally quickly introduced again the Cajun Rice facet dish and made a video that includes {couples} discussing 50 years of affection.
The anniversary 12 months landed throughout a difficult time for eating places as a consequence of rising inflation. However as a substitute of panicking, Popeyes used the present atmosphere as a possibility to reiterate its distinctive flavors and new menu choices. Customers most likely know Popeyes finest for its bone-in gadgets, however the sandwich launches helped the corporate showcase its boneless skills as properly. By benefiting from a tough restaurant panorama, Popeyes was in a position to showcase what makes them stand out. In flip, this has helped its prospects see Popeyes in a brand new gentle. “I’ve seen our friends actually get to know Popeyes by a wide range of merchandise,” says Daleo.
Associated: Popeyes’ New Collaboration With Megan Thee Stallion Just Broke the Internet
Regardless that the anniversary 12 months has now ended, Popeyes says it’s going to stay in occasion mode — touting its Cajun and Creole hospitality and 12-hour marination method. “We see quite a lot of celebration of our meals,” says Daleo, “and we take that to coronary heart.”
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