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Swifties and influencers alike will likely be glad to study that Taylor Swift’s music is again on TikTok. It’s a shock transfer that comes in spite of everything Swift’s songs had been faraway from the social media platform earlier this yr, together with different music from Common Music Group (UMG).
TikTokkers are possible happy, however the return of Swift’s songs brings up a number of questions. It comes simply earlier than her extremely anticipated album, The Tortured Poets Division, drops subsequent week. Swift partnered with TikTok earlier than the discharge of her earlier album, Midnights, to produce a observe reveal video for each observe on the album completely to TikTok.
UMG didn’t instantly reply to Quick Firm‘s request for extra details about the return of Swift’s music.
Whereas Swift’s music has returned to the platform—up to now, with out clarification—songs by different UMG-signed stars, together with Olivia Rodrigo, Billie Eilish, Put up Malone, Rihanna, and Ariana Grande, are nonetheless lacking.
The choice to drag UMG’s complete catalog from TikTok has prompted controversy in current months. An announcement was made in January, however many TikTokkers found the transfer merely once they had been trying so as to add songs to their movies. On the time, UMG launched an open letter calling for a “timeout on TikTok,” claiming that the platform doesn’t pretty compensate artists for the usage of their music.
“The phrases of our relationship with TikTok are set by contract, which expires January 31, 2024,” the assertion learn. “In our contract renewal discussions, we’ve been urgent them on three crucial points—applicable compensation for our artists and songwriters, defending human artists from the dangerous results of AI, and on-line security for TikTok’s customers . . . Finally TikTok is attempting to construct a music-based enterprise, with out paying honest worth for the music.”
UMG and TikTok’s struggle is probably unsurprising. TikTok has shortly change into the one greatest platform for locating new music, with songs usually going viral on it. And so far as artists and their labels go, there’s some huge cash on the road.
It leaves followers questioning whether or not Swift’s group caved to the social media large or reached a deal. However followers may additionally simply “shake it off,” as a result of now, they’ll fortunately add Tay Tay’s songs to their movies as soon as extra.
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