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This week, I spoke with Lori and Scott Levine, founders of Scott’s Protein Balls, to delve into their journey within the well being food industry. Their protein ball firm has quickly gained reputation, and I needed to uncover the story behind its success.
You’ll be able to hearken to our full dialog above, and under I highlighted three key takeaways. I hope you discover their insights as motivating as I did.
1. Struggles result in alternatives
“Out of nowhere, in 2017, I used to be identified with breast most cancers,” Lori says. “I had no household historical past and no purpose to consider this is able to occur; it simply did. It was a horrible time in our lives — I needed to undergo surgical procedure and therapy. I dwell on Lengthy Island, and the hospital I selected to do the surgical procedure was NYU. I needed to be within the metropolis for 8 weeks, 5 instances per week, getting radiation. I’ve superb family and friends who would drive me each methods, however I’d eat on the go. I ate protein bars, plenty of them. The parking storage was proper subsequent to Insomnia Cookies, and I made the choice that each time I had radiation, I used to be entitled to a cookie.
“When the remedies had been over, and I acquired on the dimensions and appeared within the mirror, I stated, ‘I gotta do one thing right here.’ I did not have a clear, wholesome deal with to get me by means of it, however I made a decision I used to be going to get in the perfect form of my life. I went to a nutritionist, and I by no means felt higher at 52, however she stated, ‘No extra protein bars.’ They sit on the shelf. They’ve preservatives. They’ve soy and sugar and who is aware of what. Nobody ever reads the again. We simply assume they’re wholesome as a result of they’re known as protein bars. I’d come house and complain to Scott, who was a CPA/CFO, and say, ‘I would like one thing. I’ve a gap.’ He advised me that I had been by means of a lot, and he felt horribly he wasn’t actually capable of assist or make it cease. ‘I’ll create one thing for you,’ stated Scott. And that is what he did. He created this little peanut butter cacao protein ball, and the remaining is historical past.”
Timestamp — 2:49-4:42
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2. Making a product comes with trial and error
“Creating Scott’s was all trial and error, to be trustworthy,” Scott says. “We would have liked an answer to Lori’s problem, and I stated, ‘You recognize what, I’ll determine it out.’ In actuality, this meant I used to be going to check all the things attainable to determine what her physique wanted, as I knew nothing firstly. After a variety of experimenting with mixing this a lot or that a lot, discovering the style that we preferred, and determining the energy and the protein rely, we ultimately settled on a recipe that labored. It was 80 energy; it was the suitable measurement, it had simply sufficient of a dessert-like style, and it labored for her. Fortuitously, a variety of it actually got here all the way down to math, which I’m good at. It was actually simply me within the kitchen at night time with a mixing bowl and a bunch of components on a desk. I’d get pissed off once in a while when it was terrible, however ultimately, I managed to make one thing fairly excellent.”
Timestamp — 7:43-9:08
3. Gradual and regular wins the race when navigating retail alternatives
“Now we have had many alternatives to speak to retailers the place we really turned
them down,” Lori says. “We determined that you just solely get one shot, and we couldn’t make sufficient to enter 400 shops. We have been lucky to be picked up by some huge names within the enterprise, however these choices have been made strategically and slowly. Each time a possibility comes, it’s a powerful choice, however not too long ago, we have now been taking a slower strategy, and now our provide chain is powerful. Now we have been self-funded all alongside, and we now have a co-packer. We’re doing our first kosher run subsequent week, with the formal certification and a lot extra within the works.”
Timestamp — 21:58-23:00
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