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Oscar Mayer, the 140-year-old enterprise identified for its scorching canines, bacon, and different processed meats, is launching vegan choices for the primary time. The corporate hopes its vegan scorching canines and sausages will style just like the actual factor, from style to paint to chunk, in accordance with a press release.
The vegan choices grew out of a partnership between Oscar Mayer’s dad or mum firm, Kraft Heinz, and TheNotCompany, a $1.5 billion plant-based startup with multi-million dollar investments from Jeff Bezos. In November, The Kraft Heinz Not Firm launched the primary plant-based Kraft Mac & Cheese within the U.S., supplementing earlier launches of Kraft NotCheese Slices and NotMayo.
Oscar Mayer’s vegan sausages, known as NotSausage, will arrive on grocery retailer aisles in Italian and Bratwurst flavors and the corporate’s vegan scorching canines, known as NotHotDog, may have one taste.
Associated: Mac Without Cheese? Kraft’s Newest Product Is Going Vegan
Credit score: Enterprise Wire
“What the buyer is anticipating is a product duplicate, a product that appears and performs just like the animal-based merchandise,” Kraft Heinz NotCo CEO Lucho Lopez-Might told Axios.
Kraft Heinz NotCo intends to create vegan merchandise in different classes, in accordance with the press launch, and not too long ago began increasing internationally.
Credit score: Enterprise Wire
The brand new vegan choices will debut on March 12 at Expo West, a pure, natural, and wholesome merchandise commerce present, and arrive on retail cabinets later this yr.
Associated: Vegan Brands Are Swinging For Our Greatest Hope: Gen Z
Oscar Mayer is the second most-consumed scorching canine model within the U.S., according to Statista research, with 62.17 million Individuals consuming its scorching canines in 2020.
Kraft Heinz NotCo has had success with its vegan spins on fashionable choices earlier than. The corporate’s NotCheese Slices had been the No. 1 branded plant-based cheese slices in greenback gross sales inside eight weeks of launch, according to a brand representative.
Nonetheless, the plant-based meat trade is dealing with a singular set of challenges, with corporations corresponding to Past Meat and Unattainable Meals seeing revenue drop and worker shares fall in value. Components like style, price, and texture may very well be limitations to adopting plant-based options, per the Good Food Institute.
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