[ad_1]
Retail powerhouse Amazon ships to greater than 100 international locations and is without doubt one of the manufacturers that U.S. shoppers most belief, based on several polls, together with the Harvard CAPs Harris Poll, the Morning Consult list, the Axios Harris Poll, and others.
Amazon made $574.8 billion in internet gross sales final 12 months with greater than half of these gross sales, over 60%, coming from U.S. unbiased sellers — or small or medium-sized companies. Unbiased sellers sold greater than 4.1 billion merchandise and made a median of $230,000 every in gross sales in 2022.
And who’s shopping for all of these items? New data from market analysis agency Numerator reveals that Amazon customers are almost definitely to be Gen X (1965 to 1981), middle-income ($40,000 to $80,000), white/Caucasian, and feminine.
Numerator discovered that 99% of customers went again to Amazon for one more buy, and most return many instances — the typical Amazon buyer made 72 purchases final 12 months.
Associated: ‘Amazon Is Too Big to Listen to Anyone’: Dum-Dums Says It Is Losing Millions to Amazon Seller Scam
The Numerator knowledge additionally highlights that 81% of U.S. households purchased one thing on Amazon in 2023 and spent a median of $2,662 on the platform. Target, by comparability, was frequented by 77% of U.S. households about 23 instances all year long. Buyers spent greater than double at Amazon than they did at Goal, which had an annual purchase fee of $1,103.
The patron demographic was completely different at Goal too, with Gen Z (>1996) or millennials (1982 to 1995) almost definitely to buy there.
Associated: New Amazon Sellers Must Avoid This Huge Beginner Mistake
A separate report from JungleScout seemed on the vendor facet of Amazon. In keeping with the corporate’s State of the Seller survey, the highest classes for sellers are house and kitchen (35%), magnificence and private care (26%), clothes, sneakers and jewellery (20%), and toys and video games (18%).
“You do not have to be this massive firm to launch a product,” Alfred Mai, founder and CEO of ASM Video games, told Amazon. “It does not matter how small you’re, we’re capable of compete with among the greatest gamers.”
[ad_2]
Source link
