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Are relationship apps turning into dinosaurs?
Bumble introduced on Tuesday that it could be reducing over 30% of its complete world workforce (over 350 workers) throughout its This fall 2023 and full-year 2023 earnings report.
The shift comes as Gen Z begins to move away from relationship apps. A 2023 Statista survey confirmed that millennials within the U.S. make up 61% of relationship app customers whereas Gen Z solely accounts for 26% of customers.
Nonetheless, Bumble had a powerful This fall, with income coming in at $273.6 million which was up practically $30 million from the identical time final yr.
“We’re taking important and decisive actions that guarantee our prospects stay on the heart of every little thing we do as we relaunch Bumble App, rework our group and speed up our product roadmap,” mentioned Lidiane Jones, CEO of Bumble Inc. in a company release. “We consider these actions will strengthen our foundational capabilities and allow us to proceed delivering new and interesting person experiences that create wholesome and equitable relationships.”
Associated: Bumble Founder Whitney Wolfe Herd’s Morning Routine
The corporate is estimated to spend between $20 million and $25 million on severance, advantages, and different prices for workers who’ve been let go.
Bumble is not the primary within the relationship app class to start mass layoffs.
Final yr, rival Tinder introduced that it could be slashing 8% of its complete world workforce, primarily in its recruiting sector.
Bumble was based by Whitney Wolfe Herd in 2014 in an try and be a female-focused relationship app the place females are required to provoke the dialog as soon as a pair is matched. The corporate formally went public in 2021.
Associated: Former Youngest Self-Made Billionaire Surprises Employees With Full Week Off
In November 2023, Wolfe Herd was replaced by former Slack CEO Lidiane Jones.
Bumble surpassed $1 billion in complete income for 2023, a 16.4% improve from the yr prior. The corporate was down over 53% yr over yr as of Thursday afternoon.
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