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The yr of the Barbie could have come and gone, however the 2024 Grammy Awards are nonetheless very a lot embracing pink.
New pictures of this yr’s Grammys set reveal an virtually jarringly pink seating space for nominees. On stage, a gold backdrop flanks a 20-foot-tall mirrored gramophone statue, an addition that debuted finally yr’s awards. The statue’s round horn factors out towards the viewers and serves as an entrance for hosts. Symbolically, it’s additionally meant to symbolize the enduring gramophone statuette and act as “a grand gesture to the creation of sound and music.”
This yr is New York-based design agency Yellow Studio’s third time conceptualizing the Grammys stage. In 2022, the agency’s inspiration was drawn from “finely crafted musical devices.” Final yr, when the present moved from Las Vegas to Los Angeles’ Crypto.com Enviornment, the designers leaned into the age of AI with backgrounds by artist Refik Anadol, which he created utilizing a dataset of greater than 300 million photos of nature. For 2024, Yellow Studio commissioned Australian artist David McLeod to create digital paintings that will play off of the central gramophone statue.
[Photo: Juliana Bernstein/Yellow Studio]
In accordance with the studio, McLeod’s rippling metallic design represents “the concept of how sound waves propagate by the air, whereas the round patterns they create and the metallic texture of the floor anchor the visible to the atmosphere.” Julio Himide, founding father of Yellow Studio, wrote in an e mail to Quick Firm that one of many principal targets of designing for tv—and, particularly, for the Grammys—is to blur the strains between tech and bodily set items.
“Our intention is to seamlessly mix video know-how with actual surroundings,” Himide wrote. “That is most profitable when the viewer at house struggles to differentiate between what’s actual and what’s digital.”
The Grammys are set to air this Sunday on CBS with comic Trevor Noah serving as host. Icons like Taylor Swift, SZA, and Billie Eilish (whose Barbie observe “What Was I Made For?” is up for Music of the 12 months) are amongst these within the working.
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