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Chuck E. Cheese could also be a spot for youngsters, however the firm’s latest enterprise is zeroing in on fun-loving adults.
A brand new report says that the brand has entered right into a partnership with Magical Elves, a actuality present manufacturing firm to create a actuality tv present the place adults go head-to-head taking part in outsized variations of arcade favorites equivalent to pinball, air hockey, and the claw machine.
Recreation winners will earn tickets and commerce them in, naturally, for supersized variations of the famed Chuck E. Cheese prize wall.
Associated: Chuck E. Cheese Reportedly Seeking Acquisition For Over $1 Billion
“Chuck E. Cheese is the place the place a child is usually a child—however as grown adults, we nonetheless have goals of ruling the arcade, taking over the long-lasting video games we love,” stated Magical Elves co-CEOs Jo Sharon and Casey Kriley in a statement. “We’re excited to have a good time these legendary arcade video games plus the most effective of right this moment, all with a super-sized twist.”
The mission, which was brokered by Inventive Artists Company, is being run by Chuck E. Cheese’s new international licensing, media, and leisure division.
RELATED: Chick-fil-A Is Getting Into Content Creation, Hiring an ‘Entertainment Producer’
In December, it was reported that the chain’s father or mother firm CEC Leisure was working with Goldman Sachs to work on a restructuring to draw potential consumers and buyers and a deal that might garner an estimated $1.2 billion.
Earlier than that, the chain, which was acquired by Apollo World Administration for $1.3 billion in 2014, emerged from Chapter 11 chapter safety by a monetary restructuring in December 2020.
There are presently 557 Chuck E. Cheese areas in 47 U.S. states and 10 international locations.
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