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Giannis Antetokounmpo is likely one of the greatest, hottest stars within the NBA. He led his group to the 2021 title, was named Finals MVP that yr, and has been named league general MVP twice. But the 29-year-old, who was raised in Greece, has by no means been again to his mother and father homeland of Nigeria.
Till now.
Ugo: A Homecoming Story is a brand new documentary quick from WhatsApp that chronicles the star’s first journey to Nigeria, seeing, touching, and feeling a rustic, tradition, and relations he’d solely skilled from afar. Directed by Rick Famuyiwa (Dope, The Mandalorian, The Wooden), the doc follows Antetokounmpo by way of markets, cities, and seashores, and is intercut with insights from Nigerian artists and designers, amongst others, into the nation’s distinctive tradition.
In a single memorable scene, Antetokounmpo will get his van to cease so he can hop out in the midst of busy Balogun Market and barter with a vendor for a reproduction of his personal Milwaukee Bucks jersey.
Antetokounmpo has been a model companion with WhatsApp since 2022 when he starred within the messaging app’s first-ever international marketing campaign. Again then, he told Fast Company about his longstanding ties to the product. When he first got here to the USA from Greece to play within the NBA, he got here alone, and WhatsApp was his lifeline to keep up a correspondence along with his household, associates, and family members. “It allowed me to attach with them, and it was a really massive a part of my life,” Antetokounmpo stated.
The movie is minimally branded, with only a handful of nods to the messaging product. In just a few cases, Antetokounmpo may be seen video messaging on WhatsApp along with his household, in addition to sharing images. One refined contact is 2 small examine marks that seem within the backside proper of every movie title introducing new scenes, in a nod to the identical examine marks that point out a WhatsApp message has been seen or learn. It continues WhatsApp model work highlighting its function in preserving folks linked, particularly the diaspora across the globe.
It’s been a busy week for Antetokounmpo off the courtroom. The NBA star introduced his latest enterprise enterprise, Unbelievable Media, with former ESPN analyst Jay Williams. The corporate’s first main challenge is a full-length function doc about his life story launching February 19 on Prime Video known as, Giannis: The Marvelous Journey.
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