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If there was one know-how that dominated 2023 it was AI. Chatbots like ChatGPT and AI picture turbines like Midjourney catapulted the idea of synthetic intelligence into the general public consciousness like by no means earlier than. And a brand new report from Knowledge.ai exhibits that consciousness translated into downloads and utilization of AI-related apps on the smartphones individuals use day by day.
Knowledge.ai’s State of Mobile 2024 report reveals that the cellular financial system had a fairly good yr, notably when in comparison with the underwhelming 2022. App retailer spending topped $171 billion, up 3% from the yr earlier than, whereas cellular advert spending topped $362 billion—up 8% year-over-year. These numbers had been helped by the period of time customers around the globe spent on their cellular gadgets, which averaged 5 hours per day (6% progress YOY).
However whereas the report discovered that new app downloads had been up just one% YOY to 257 billion, the highest 20 apps that built-in AI into their characteristic units noticed a mean of 11% YOY progress. Microsoft’s Bing search app was the largest winner, with downloads of the app surging 1,500% in 2023 due to ChatGPT integration.
Banking and investing app Ally took second place, with downloads surging 113%. And Microsoft’s Edge browser noticed downloads soar 94% due to AI integrations. Shopify (downloads up 83% YOY), Duolingo (up 39%), Google (up 28%), and Google Maps (up 21%) additionally noticed downloads blow previous the 2023 common of 1% progress.
Nevertheless, not each app that added AI options noticed elevated downloads. Main apps like Snapchat and Slack noticed a lower in downloads in 2023 (down 15% and seven%, respectively).
Nonetheless, since April 2023, the weekly spend on generative AI apps was no less than $8 million. On condition that type of recurring spend, it’s no surprise that builders giant and small needed to get an AI-fueled increase. Knowledge.ai discovered that over 4,000 apps through the yr added “chatbot” to their app’s description and over 3,500 added “gpt.”
You’ll be able to take a look at Knowledge.ai’s full State of Cellular 2024 report here.
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