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Not removed from the previous rag district of Montreal, a couple of steps from Namur station, lies one in all The Brande Group’s warehouse shops. Step inside, and also you’ll discover garments for each season, women and men and children alike.
All of it’s fashionable and high-quality, and, in accordance with Founder and President of The Brande Group Tyan Father or mother, roughly 80% of it sourced from spectacular Canadian designers.
What you received’t discover? Excessive costs.
All the pieces The Brande Group carries is obtainable at an reasonably priced worth level, a facet impact of how they supply their stock. When high-end manufacturers have an excessive amount of inventory readily available, they flip to The Brande Group to deal with it—and since The Brande Group is so centered on a wide array and a premium expertise, these manufacturers don’t threat damaging their reputations like different liquidators would possibly.
As Tyan says, “What units us aside on the Brande Group is unquestionably the product providing and the costs.”
That’s not the one factor that units them aside, although. The Brande Group shows a deep dedication to their dwelling metropolis. From newcomers to Montreal to deprived girls to the native enterprise neighborhood, they’re within the enterprise of creating issues higher for everybody.
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At dwelling in a altering multicultural neighborhood
“It’s clear, every day, that we’re fortunate to be positioned the place we’re in Montreal,” explains Tyan. One in all their flagship places relies in Côte-des-Neiges, a rising neighborhood with a big immigrant and pupil inhabitants. Over 100 completely different ethnicities name the streets across the retailer dwelling.
Because of the place they’re located, a lot of The Brande Group’s prospects are discovering Montreal’s winter for the primary time, in all its joys and difficulties. Montreal is the snowiest main metropolis in North America, recurrently receiving 89 inches of the stuff over winter with freezing temperatures to match.
Even newcomers used to gentle winters want higher tools to face the winds and frost. And so many flip to the Brande Group, at first for clothes, however then, as they get to know the pleasant employees, for info: how you can discover their manner across the metropolis, how you can discover an condominium, good native eating places and extra.
From pleasant recommendation to neighborhood assist
It’s no shock The Brande Group’s workers are comfortable to assist. Supporting the neighborhood runs by means of The Brande Group’s DNA, all the way in which to the highest.
“We do enterprise with a basis referred to as Operation Shoebox (The Shoebox Project),” says Tyan. “We’ve been doing enterprise with them for 4 years now. It’s a basis that helps girls in tough conditions and in very tough household conditions.”
Over the previous yr, the Brande Group has been gathering donations of gently used clothes, that are then resold in a particular a part of the warehouse. The costs are very reasonably priced—they range between $2 and $10—and prospects love the initiative. All income go on to Operation Shoebox.
“I’m very proud to say that we now have gathered $13,000 to date, which we will give again to them,” provides Tyan.
Connecting the enterprise neighborhood
The Brande Group is devoted to championing their neighborhood, and that additionally means giving different companies a leg up. Guillaume de Laplante, Retail Purchaser and Planner for The Brande Group, says The Brande Group is proud to share its expertise and its monumental retailer with native artisans.
Just a few years in the past, they launched an in-store consignment gross sales mannequin to encourage native companies that in any other case solely offered on-line. As Guillaume explains, “There are many these corporations that don’t have patrons on web site, [so] we requested Quebec corporations that solely promote on the internet in the event that they needed to be companions with us.”
These corporations may thus promote their merchandise in shops, which allowed them to have extra earnings. “Then, for us, it made prospects smile to have yet one more possibility.”
For artisans, it’s encouraging to see their efforts on the cabinets. “Folks can come and see their merchandise in our shops. They’re very proud. We assist one another. I feel it’s appreciated on each side.”
From native neighborhoods to thriving metropolitan cities, Lightspeed’s mission is to create robust, vibrant and numerous buying streets in every single place. The Brande Group is a shining instance—a pacesetter devoted to serving to the neighborhood thrive.
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