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With folks spending a lot time on social media and the web, shoppers see extra manufacturers than ever, which implies additionally they have a extra finely tuned consciousness of aesthetics and model idententies. In a 2023 survey, market analysis agency Hanover found that 75% p.c of corporations have overhauled their visible identities since 2020, and Lucidpress found that 45% of consumers “anticipate nice design throughout advertising and gross sales collateral.” In different phrases, an outdated aesethetic prices you cash. On the similar time, no firm can afford to revamp their design each few years, so it is vital to discover a look that stands out, and stands the check of time. Right here, we talked to 6 manufacturers on how they discovered a glance that sparkles whereas conveying their core values.
Picture Credit score: Courtesy of Methodology
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